Better decisions need good evidence
Every fact in an Intelligence Brief comes with a source and a date. If we cannot verify it, we leave it out.
About Sponsari
Better sponsorships start with better decisions.
Why we started
Sponsorship decisions still run on fragmented data and subjective judgment.
Rights holders have valuable sponsorship inventory, but finding the right brands takes time. Commercial teams spend days looking for potential partners, pulling together facts, and working out whether a brand really fits their audience, market, timing, and goals. Without a dedicated research team, good opportunities get missed and the wrong ones waste time.
The work does not stop when the contract is signed. Teams still need to deliver what they promised and show the sponsor what happened. When that proof is unclear, renewal becomes a much harder conversation.
What we're building
Find the right partner. Build the deal. Show the value.
Sponsari helps rights holders find brands that fit. It looks at the property itself, ranks potential sponsors, and prepares a sourced Intelligence Brief for every brand the team wants to explore. That research becomes the starting point for pitches and proposals.
After a deal is signed, Sponsari keeps track of the deliverables and results. Teams can show sponsors exactly what they received.
How we work
A few principles that guide what we build.
People stay in charge
Sponsari handles the research and the first draft. The commercial team decides who to pursue and what to say.
Signing the deal is not the finish line
Winning a sponsor matters. So does keeping every promise and making the value easy to see.
The team
The people building Sponsari.
Abdullah Khamis
Co-founder, Product and SalesAbdullah leads product and works directly with rights holders to make Sponsari useful for the way sponsorship teams actually work.
Ahmad Khamis
Co-founder, Product and MarketingAhmad works across the product and leads marketing, with a focus on making Sponsari practical and easy to understand.
